Meet J and K

The Brand Image Experts Changing How Content Is Created!

Meet J and K

The Brand Image Experts Changing How Content Is Created!

Logo Our Mission

reFRAME is…
Your 2.0 Brand Brought To Life

reFRAME Your Brand empowers female entrepreneurs like yourself to build a brand image that converts online without the fluff or BS. From photoshoot retreats, private production days, 1-to-1 concierge coaching, and graphic design, your brand will feel professional, polished, and purpose-driven.

Logo Our Promise

reFRAME Your Brand is here to make your brand imaging journey easy, time-saving, and income-generating! We do this by implementing our 3-step proprietary process:

The IDACON Method

Logo our story

It’s often unclear to us that the pain we’re experiencing will become our purpose. Through Jill’s battle with cancer, and Kristen’s struggle with workplace burnout, their two worlds collided and the most unstoppable brand imaging company in North America was created!

The two met on Instagram in 2019, after Jill’s cover with Strong Fitness Magazine was published. Not long after that first DM the two unexpectedly met face-to-face at a fitness conference in Arizona. A few coffees later, they quickly began making plans to create a brand imaging community for women that cut out the BS and delivered sustainable results. At the time, marketing online was hard. It made female entrepreneurs feel they needed to wear less to grab attention, land publications to generate revenue, and fork out thousands of dollars so a coach with no experience could tell them what to do. Jill and Kristen set out to change that for female business owners.

The two brand experts created the first brand image community that embraced authenticity and individuality, empowering women to take the lead in their brand’s marketing efforts. Pioneering the brand imaging space, Jill and Kristen started luxury photoshoot retreats and a concierge brand coaching solution, helping hundreds of brand owners gain the confidence, content, and support needed to reach their revenue goals.

Since founding reFRAME Your Brand, the duo has been featured in Be Amazing, ET Canada and YouTube live events. You may also recognize the founders from their co-hosting gigs on CBS, Coast Live, and the Women In Business conference. Numerous magazine covers and features with Strong Fitness Magazine, Health and Fitness Magazine, Coastal Virginia, and more. Plus as featured experts on several trending podcasts including Project Me, Healthpreneur, The Simplicity Project, Beyond The Image Podcast, Find Your Strong Podcast and The Leadership Formula Podcast.

Jill and Kristen continue to live and breathe the 2.0 life with their reFRAME tribe.


Jill Bunny

Creator of CBT-Fitness

5x Cover Model

4x IFBB Champion

Functional Nutritionist


3x Published Author

6 Figure Launch Specialist

About Jill

"We Are All Meant For So Much More"

With over a decade’s experience running multiple six figures businesses, Jill ensures content created with reFRAME generates a strong ROI. Not only is she a published author and cover model, but Jill is also a psychotherapist specializing in neuropsychology and functional medicine. This comes in handy when the camera is rolling, and negative thoughts, limiting beliefs, and comparisonitis come rolling in. She is known for increasing her clients’ inner confidence so they can go after the photo and video content they envision for their brand! Jill also has a gift of teaching brand owners how to convert images online, whether that is through organic traffic, email campaigns, or paid ads on Facebook and Google.

As the co-founder of reFRAME Your Brand, Jill’s mission is to help female business owners reach their full potential, in business and in life.

Kristen Crowely

Former TV News Anchor

Lifestyle TV Host


Published Fitness Model

Mom of Two

Owner of KC Media

Creator of WELLFITsocial

About Kristen

“You Can't Build A Reputation On What You Are Going To Do”

After 12 years as a TV news anchor and 18+ years working as a television host and spokesperson, Kristen is ready to help your brand land media attention and later convert it into predictable recurring revenue. 

With a background in fashion merchandising and food and beverage, she ensures her client’s brand image stands out in front of the camera and speaks to their MVPs (Most Valuable Payers). From set design and wardrobe to scripts, Kristen can guarantee all of the clients she works with look and speak like a professional. Kristen also has a gift for teaching how to edit images and videos for optimal online conversions. As a working mom of two and a military wife, Kristen understands efficiency in production and business.

Branding Team
Snappy Goode
Snappy Goode

Katie Goode a renowned commercial photographer and creative director is known for creating high-converting images on social media. She graduated with a BFA from the Art Institute, with a speciality in graphic design and branding photography. 

Her expertise has landed several opportunities to shoot marketing campaigns in some of the most sought-after villas in Mexico and Arizona and five-start hotels including the Marriot and Caviler in Virginia Beach. Snappy serves at reFRAME’s chief photographer and graphic design consultant.

Merissa Pence, Social Media Manager

A true creative at heart, Merissa embodies her role as a social media manager focusing on Instagram growth and Facebook. Her ability to embody a client’s voice and style allows her to grow accounts organically and with purpose. 

As a part of team reFRAME Merissa handles all corporate and personal SMM accounts for our clients. As an influencer she also understands the guidelines to using affiliate marketing and strategic events to grow and reach a dedicated audience. 

Sharon Lewis with camera in hand
Sharon Lewis

A sought-after portrait and product photographer, Sharon Lewis is ready to capture your brand’s much-needed emotion-based photos for better leads and conversions. Based out of Denver, Colorado, Sharon, has an extensive background in art and design, and has years of experience shooting and publishing multi-million dollar brands such as Vital Proteins, Can Prev and Passion Planner. Post retreat, Sharon has helped our Brand Image members get published in both magazines and various online outlets including D’Fyne and Inside Fitness Magazine.

Regan Rogerson, YouTube + Videographer

“Content without strategy is just “stuff”, and the world already has enough stuff.”

Over the past 5 years Regan has quickly risen to become one of the top brand strategists for Health & Fitness creators on YouTube. Having previously worked as a Creative Director in Sports Nutrition, he left in 2019 to become the Creative Director for his own company, 208 Media Inc, based in Toronto, Canada. He serves as a global consultant for 30+ Health & Wellness Brands and Fitness Personalities. 

Regan is joining the reFRAME team to serve our marketing clients in the YouTube space with consulting, guidance, editing, and channel management. He will also be traveling with our team to record live podcasts and YouTube segments and shoot video for our clients.

Eric Camacho with recording equipment
Eric Camacho

With more than a decade of video production experience as a director, videographer, and editor, Eric Camacho is known for working with some of North America’s largest brands, non-for-profit companies, and even the government.

His passion for videography has landed him several awards including an emmy, four telly awards and best short film at the Burbank film festival. His small business projects have helped medical professionals, real estate firms, Ted Talk speakers and published authors sign career-defining contracts.

Post retreat, Brand Image Academy members have the opportunity to work with Eric 1-to-1, to develop their video press kit, ensuring their visual brand identity stands out from its competition.

Will Hawkins
Will Hawkins
Will Hawkins, owner of the highly sought after True Collective 757 studio in Virginia is known for his captivating studio, whitebackground, and fitness photography work. His passion for photography and studio lighting has earned him publications in some of the country’s top magazines, including Coastal Virginia Magazine, Essence Magazine, and The Knot.

His visual marketing has helped small businesses increase lead generation, improve website conversions, and reduce ad spenditure. Brand Image Academy members have the opportunity to work with Will 1-to-1, to ensure all photos are edited to suit the platform they are being published on. 
Jill Bunny and Kristen Crowely


Book J and K

We are available to provide our diverse perspectives and advice on numerous topics about brand imaging! Book us for your next podcast, lifestyle show, corporate training event or retreats.